Visting Nall Chevrolet 1930-1946
|Nall Chevrolet's showroom as photographed in 1940. Photo Credit: Iowa Heritage Digital Collections (Frederick W. Kent, Photographer)|
NOTE: All of these images are courtesy of The Daily Iowan unless noted, and are for non-commercial, educational purposes only.
Nall Chevrolet's 1930 address is listed as 120 E. Burlington Street, a rather small brick building that still shows up on Google Maps.
Beginning in 1934 it changes to either "Corner of Burlington and Linn" or 210-222 East Burlington Street. The newer dealership was a beautiful two-story art deco car haven. (I would have included the image here but the State Historical Society of Iowa wanted $30 for the pleasure.) Its apparently no longer there as Google shows a Sheraton hotel and a massive parking deck in that location today.
This Nall's advertisement from November of 1945 is my favorite one of the bunch, as it reminds us that Americans were hungry for a new car during World War II. After being forced to keep their old cars and trucks rolling during the civilian auto hiatus, consumers were anxious to get their hands on something reliable and new. New Chevrolets began to trickle down the assembly line in October of 1945, and Iowa City residents got their first glimpse of the new Stylemaster, Fleetmaster, and Fleetline cars on November 3rd. Starting at $1098, folks could show up at the next Hawkeye game with a shiny new Chevy.
Chevrolet wasn't the only GM make that Nall sold over the years. Besides a strong used car businesses, Nall sold Buicks such as this 1939 ad suggests. While Chevrolet may have been the "Low-Priced Leader", the Buick was the better buy. Interesting that they still referred to themselves as Nall Chevrolet in a Buick ad, and not Nall Motors as their used car classifieds did.